5 keys to telling a great brand story
5 Keys To Telling A Great Brand Story One of the best ways to introduce or re-introduce a brand in the market and make sure that the customers will remember it is to tell a great brand story which will grip the target market with interest. A gripping story is the best...
Stop Blaming Time
Stop Blaming Time How many times have you heard people say “I don’t have enough time to do …” or “If only I could find the time to do …” Or “I am too busy to do …” Perhaps the person you heard saying these or similar things is the same person who stares back at you...
Increase Profit Margins Now
Increase Profit Margins Now Welcome to step 5 of the 5 Steps to Increased Profits framework – focusing on one of the five steps each week. As a review, the five key profit-generating metrics are: Lead Generation, Conversion Rate, Average Dollar Sale, Number of...
Keep Customers Coming Back
How to Keep Your Customers Coming Back So we’re on step 4 this week of reviewing the 5 Steps to Increased Profits framework – focusing on one of the five steps each week. As a review, the five key profit-generating metrics are: Lead Generation, Conversion Rate,...
Avoid 3 Mistakes to Grow Average Dollar Sale
Avoid These 3 Mistakes and Increase Your Average Dollar Sale My focus is helping you grow your business and achieve your goals – be that reaching a certain profit level, a quality of life or the ability to sell the business and retire. For any of these goals, creating...
Increase Profit with Sales Conversion
Increasing Profits with Sales Conversion My focus is helping you achieve your business goals – be that a certain profit level, a quality of life or the ability to sell the business and retire. For any of these goals, creating a consistent, high level of profits is...
Increase Profits with Lead Generation
Increasing Profits with Lead Generation My focus is helping you achieve your business goals; whether that means a certain profit level, a quality of life or the ability to sell the business and retire. For any of these goals, creating a consistent, high level of...
Time to Rest, Time to Play
Time to Rest, Time to Play It's the holidays, and I thought I would give you a break from my normal ‘how to be a better business owner’ blog, and decided to instead adopt a piece written by John Niland about using your time outside of business. Time to Play: The...
Discounts vs Profits
Discounts vs Profits - How discounting affects your bottom line. Do you have (or have you ever experienced) one of those salespeople who thinks that giving a discount is the easiest, quickest way to make a sale? Of course, they may be right, but what about the profit...
How To Become A Sales Master
How to become a Sales Master … Being a business owner requires many different skills but one of the most important is the ability to sell. However, the majority of people in business do not consider themselves to be ‘natural’ salespeople. Even those that come from a...
Converting Leads Into Customers
Converting leads into customers - One of the biggest tragedies I see in business is watching a business owner spend significant time and effort generating leads for their business, but then not acting on them in a logical, methodical, repeatable way to convert those...
Are They Your Best Customer or Worst Customer?
Are they your best customer or worst customer? You know who I'm talking about. That one customer who is seen as the most important and precious to the company, who everyone treats with kid's gloves. Yet this customer seemingly pays later than all the others, demands...