As humans, many of us get bored with doing the same thing day after day. We seek variety and change, so therefore we find new activities and adventures to keep us stimulated and refreshed. Let’s be honest, how many of us have bought a new vehicle mainly because we became tired of the old one? Yep, I see you raising your hand right now.
Here’s the problem when it comes to marketing strategies. If we are using a marketing strategy that is working, why would you change just because you ‘Got bored with it.’ Don’t laugh; I’ve heard that from business owners.
Let me give you a real life example. One of our clients, a landscaper, conducted a door hanger campaign whereby he placed door hangers on 500 homes in an upscale neighborhood. From that he got 5 leads, and two new customers that more than paid for the door hangers on the first job. He was thrilled. When I asked him what his marketing game plan was going forward, there was no mention of the door hangers. When I asked why, his response was “I wanted to try other strategies.” In essence, he got bored.
That is where “Lather, rinse, and repeat” come in. If a strategy works, keep doing it until it stops working. Your need for variety and change should NEVER interfere with making money in your business, so stop rushing after new and different strategies if the old ones still work great.
However, as a caveat, make sure that you are always testing and measuring your marketing campaign to make sure if they are still working.
There is nothing worse than a marketing campaign that once worked, but no longer does, but you are still paying for it. Make sure that your current marketing campaigns are profitable, and if they are, “Lather, rinse, and repeat.”