Why Set Goals?

I spent the day yesterday with some of Orange County’s smartest small business owners.  Why are they the smartest?  Because they took nearly an entire day to step out of their business to work ON their business.  They set goals and created their action plan for the next quarter.  And because they do this every quarter, they will always beat their competition.

In the process, they also learned how to be better business owners, and that is even more important.  As Jim Rohn said, “Work harder on yourself than you do on your business”.

In his book, “What They Don’t Teach You at Harvard Business School,” Mark McCormak made an interesting discovery about a graduating MBA class. Within the group, 3% had written goals, 13% had thought of some goals and the balance were just thrilled to be out of school (I am sure you remember those feelings).

The interesting part was what happened ten years later.  The group that had non-written goals were making TWICE in the field compared to the 84% of those who had none.  The group with written goals was making TEN TIMES what the other 97% were making on average.

Writing your goals down is critical to achieving them.  It does several things. First, it makes them real.  When you can visually see something, and keep it visual (not locked away inside your computer) it becomes more real and you’re that much closer to making it a reality.

Second, it tells your brain that your goals are important to you through your Reticular Activating System (RAS).  Your RAS is the filter through which nearly all information enters your brain, it controls your attention.  For survival purposes, it responds to your name and anything that looks like a threat. It also alerts you to anything new or out of the ordinary.  The great thing about it is that it works automatically – but you do have to tell it about your goals, by writing them down, and reading them regularly.  Detail out the steps necessary to accomplish them.  Then your RAS will recognize them as important, and it will go to work for you, allowing through anything that looks like it could help you achieve your goals.

Write down ALL your goals you have for the next year. Then, find someone to share them with and have them check up on you monthly to see if you are making progress. Have them hold you accountable, and give yourself rewards for completion.

TIP: Make milestones and chip away at each goal a little everyday so the overall picture doesn’t seem so overwhelming, and you get positive rewards more frequently.

Follow these simple steps, and it won’t be long before you are making TEN TIMES more than your competition.

Don’t miss the next opportunity to step out of your business for a day to set goals for your business!