One of the most common denominators in all the personal growth communities and books is the importance of setting goals. You have to know where you want to go, so that the path can be revealed.  The more complex your desires, the greater the power of long-term goals, short-term goals, lifetime goals and personal goals.

The benefits of Specific, Measurable, Achievable, Results based, Time-framed (S.M.A.R.T) goals have been written about for years.  So, many agree, setting goals is a powerful process.

It is about ‘eating the elephant, one bite at a time’ and of turning vision into achievable, actionable things. It’s the common denominator of successful individuals and businesses.

Despite their obvious value, our experience with goals have shown that some are good at setting goals and sticking to them, achieving great results and others can’t keep a New Year’s resolution to stop smoking for two days in a row.

Failure to set goals can be seen as a fear of failure. That is, the blow to your integrity when you don’t reach your goals. When you make and keep commitments, such as setting and achieving goals, it reflects the amount of trust you have in yourself.  You increase your confidence in yourself to make and keep commitments to others and yourself. However, when you don’t achieve your goals you lose confidence in your ability to make and keep commitments and to trust yourself.

There are many reasons why we don’t achieve our goals. Sometimes the goals we set are unrealistic. New Year’s resolutions are typical examples. Suddenly, we expect to change the way we eat, or the way we exercise just because the calendar changes. It’s like expecting a child that’s never ridden a bike to suddenly jump on and go, or to run a marathon without months of training. These goals are based on illusion with little regard to natural growth. You must crawl before you walk.

So, how do you set and achieve goals? Stephen R. Covey says it best in his book “7 Habits of Highly Effective People”. “To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction.”

An example of a S.M.A.R.T. goal might look something like the following:

Specific – WHAT

My goal is to grow my business by 25% in the next 12 months.

WHY  So that:

I can contribute to my retirement fund and retire in 5 yrs.


  1. Hire a business coach
  2. Increase business with existing customers by communicating regularly with them
  3. Develop an effective Sales Process to increase my conversion rate from 35% to 50%
  4.  Enter a new market for my existing products

Focusing on the smaller, short-term goals and achieving success will give you the confidence to set other goals. So, remember, set your goals based on the S.M.A.R.T. principle to have the best chance of achieving your goals.

Do you want to be SMART?  Join us at GrowthClub 90 day planning Sept 21, 2016 and start being SMART today.